When Facebook announced a tweak to its news feed algorithm Wednesday, dating apps were put in a bind. The change that would soon prioritize friends' posts over those from publishers quickly led media industry types to declare it, once again, the end of media. But Facebook's decision doesn't solely affect news outlets. More than 50 million businesses use Facebook Pages -- from big brands like McDonald's and Nike to small shop owners to startups building the next top smartphone app. The downgrade could encourage more page owners to pay Facebook to boost their posts into the news feeds of users.

Now that we've clarified what Artificial Intelligence actually is, the question is how to use it to improve Twitter Ads Campaigns. Using AI gives us a big advantage over most online marketing agencies that carry out their campaigns manually, programming and combining texts and images ad by ad. The network itself does not offer any way to combine texts and images automatically, nor to simultaneously publish ads with multiple segmentations.